EE PROUD SUPPORTERS
Role: Art Director
In the lead-up to Euros 2024, EE tackled hate in football with a campaign celebrating the sport's proudest supporters: parents. Through three powerful videos addressing racism, homophobia, and sideline aggression, the campaign highlighted the values that make football truly inclusive. Collaborating with Saatchi's ATL campaign, we created a digital platform and content encouraging fans to sign a pledge, uniting supporters against hate and promoting pride in the game.