As a Senior Art Director with over a decade of experience, I specialise in designing seamless, emotionally engaging customer experiences across every touchpoint. From digital campaigns to branded content and in-store or event stand environments, my work blends creative storytelling with CX strategy to create brand moments that feel personal, intuitive, and impactful. I lead creative teams with a focus on narrative clarity, aesthetic craft, and results-driven execution.
My career includes shaping high-profile, CX-led campaigns for brands such as EE, BAFTA, and the FA - delivering measurable engagement and earning industry recognition along the way.
