EE Bafta Film Awards 2024
Capturing BAFTA in motion
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Capturing one of film’s biggest nights across 30+ pieces of content, multiple sets, and a lot of moving parts.
Idea
One night. Multiple formats. One joined-up content operation.
For the EE BAFTA Film Awards, I directed a huge night of content capture spanning the red carpet, Winners’ Run, branded social content and reactive entertainment - creating more than 30 social-first films while the awards unfolded around us.
Directing the Night
I led the content direction across the entire shoot — moving between sets, talent and crews while balancing young presenters, celebrity guests, parents, production teams and the relentless timings of a live awards show.
BAFTA Young Presenters: Red Carpet
BAFTA Young Presenter winners took over the red carpet, interviewing some of the biggest names in film with a mix of thoughtful questions and playful social-first formats. I directed the young presenters and talent in real time, keeping every interaction natural while making sure we got what we needed.
Winners’ Run with Arielle Free
As winners came off stage, Arielle Free caught them in the moment for a second stream of interviews - mixing immediate reactions with lighter, more unexpected questions designed for social.
Circle to Search
Alongside the live interviews, we shot a dedicated social advert for Circle to Search - adding a branded content production into an already packed night of filming.
The Villains Booth
We also created a playful booth where actors stepped in to perform their favourite movie villain lines - giving us another distinctive format built specifically to entertain and travel socially.
30+ Films. One Night.
With several formats running across different locations, the challenge wasn’t simply capturing content - it was making sure every film felt considered, entertaining and on-brand while working at the speed of a live event.
Built to Be Live
Key edits were turned around within the hour, allowing EE to join the conversation while the awards were still happening rather than talking about them the next day.
Results
🎬 30+ social-first films captured across the night
📲 4.5 million+ views across Instagram and TikTok
❤️ 20,000+ engagements across likes, comments and shares
🎤 40+ talent interactions spanning emerging and established names
⚡ Same-hour turnaround on key content
A high-volume, multi-format content operation delivered in real time - combining live direction, entertainment and social-first storytelling across one of the biggest nights in British film.
Circle to Search - Social Ad - Samsung Galaxy S24 Ultra
Red Carpet with Bafta Young Presenters
The Villains Booth - The Stage is Yours Competition