Hosting or Guesting?

EE’s largest customer experience activation since the New EE launch.

Idea

Pick a side this Christmas

We built a festive experience around a simple, relatable tension: are you hosting, or guesting?

By inviting customers to choose a side, we turned Christmas prep into a playful, reward-driven journey.

A Fully Integrated CX Journey
Spanning multiple touchpoints, the experience was designed to help customers “tick off Christmas” - blending rewards, utility, and entertainment into one seamless journey.

12 Days of Prizes
Customers unlocked a stream of daily rewards - from headline tech prizes to smaller, satisfying wins - keeping engagement high throughout the campaign.

Personality at Scale
High-energy ambassador content and bold, playful design brought the experience to life - making it feel distinctly EE, not just another seasonal promotion.

Choice-Driven Engagement
By framing the experience around Hosting vs Guesting, we gave customers a clear role to play - increasing relevance and emotional buy-in.

EE’s first Christmas campaign,