Role: Senior Art Director

We launched a nationwide search for the “next big thing” in acting on TikTok, turning the platform into a stage for aspiring talent. The launch post went viral with nearly 24M views, sparking excitement and a flood of entries. To help participants shine, we shared acting masterclasses from stars like Stephen Graham (4.3M views), Daisy Edgar-Jones (3.5M views), and BAFTA Rising Star Mia McKenna-Bruce (2.5M views).