Glebe Farm - The Inner Workings
Fewer miles, more smiles
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A TVC series celebrating the charm behind the carton.
Idea
Fewer miles, more smiles
We turned Glebe Farm’s ultra-low food miles and great taste into a series of warm, witty TVCs, bringing to life the people, place, and personality behind the product.
Celebrating What Makes Them Different
At the heart of the campaign was a simple truth: better taste, made closer to home. We brought this to life in a way that felt human, not technical.
Character-Led Storytelling
Each film explored the “inner workings” of Glebe Farm, spotlighting the charm, quirks, and care that go into every carton.
Lightness with Purpose
Humour and warmth made the message accessible, turning sustainability and provenance into something enjoyable, not worthy.
Built for Broadcast
Crafted as a cohesive TVC series, the films worked both individually and as a set, building a recognisable tone and world for the brand.