QUANTUM DIGITAL
June 2022
Agency: YOU Agency, Creative Director: Ben Turner, Art Director: Reilly Lovett, Copywriter: Ben McCarthy, UX/UI: James Morse
Brief
Giving one of London’s leading studios a dynamic new identity to reflect their recent rise in the industry. A full-service creative, digital and technology agency providing global services in animation, video production and interactive services. quantumdigital.london
Response
We wanted to give Quantum the bold and punchy branding that it deserved. By harnessing the power of creativity, innovation, and technology, we have propelled Quantum Digital to new heights, elevating their brand presence and expanding your reach in the industry.
THE LOGO
For the logo, we chose to use a geometric "Q" that brings the idea of continuity and is able to stretch across the various sub-brands. This creates unity throughout the company in their other ventures, Orbit and Xpanse.
THE TAGLINE
“A new dimension”
Our powerful new tagline embodies the essence of our brand. Get ready to embark on a journey beyond your wildest imagination. With us, you'll be transported to a world of creativity, innovation and boundless possibilities. Quantum is all about pushing the boundaries and daring to be different. We are dynamic, futuristic and 100% focused on our customers' needs.
THE ICON
Our new icon is not just a letter, it's a portal to endless possibilities. Inspired by the Q of Quantum, we've transformed it into a gateway that takes us to uncharted territories of imagination. This bold and innovative design showcases our fearless attitude and forward-thinking approach, proving to our customers that we're not afraid to challenge the status quo and explore new frontiers.
THE FONTS
Our attention to detail ensures that every aspect of our brand reflects our commitment to excellence. With the right typography, our design becomes not just sleek, but also powerful and unforgettable.
SUBRANDS
We’ve created two sub-brands that can be used when representing a specific part of the business.
THE BRAND IN ACTION
